ModanisaeCommerce
Modanisa lifted conversion 38% with smart segmentation
Live behavioural segments replacing weekly list exports, across email and WhatsApp in fourteen markets.
- 38%
- Increase in conversion
- 24%
- Carts recovered
- 14
- Markets served
The problem
Campaigns were built from weekly CSV exports. By send time the segments no longer described the audience, and email and WhatsApp regularly contradicted one another because neither knew what the other had sent.
What changed
Segments now recalculate continuously from live behaviour. A single journey spans email and WhatsApp with frequency caps, and cart recovery sequences adapt to browsing behaviour and cart value.
The result
Conversion rose 38%, a quarter of abandoned carts are now recovered, and the team runs fourteen markets with the same headcount that previously covered four.
“Our segments used to be a week old by the time a campaign went out. Now they recalculate continuously, and the difference in performance was immediate.”